Services
Brand Identity, Art Direction, Digital
Client
FLEXY
The Belgian leader in business energy brokerage. Flexy is the market leader in helping companies navigate the complex, often opaque energy markets to secure the contracts that align with their strategic goals.
Contexte
2025
Flexy was founded in 2020 by the team behind Monsieur Énergie, with the ambition to bring clarity and strategy to corporate energy. As markets grew more volatile, the company evolved into Belgium’s leading energy broker.
The rebrand translates this shift into a clear and adaptable identity, a system that conveys trust, precision, and long-term value across every touchpoint.
Challenge
Operating in an increasingly volatile energy market, simply being the leading broker wasn’t enough. The challenge lay in aligning Flexy’s market authority with a visual identity that could communicate clarity, trust, and adaptability. Flexy doesn’t sell energy itself, it delivers strategy and guidance, making its brand story less about transactions and more about long-term partnership. The rebrand distilled this value into a system designed to simplify complexity, inspire confidence, and reflect Flexy’s role in shaping the energy transition.
Solution
The new identity was conceived as a modular system where every element contributes to a sense of clarity and flow. A vibrant orange-red anchors the palette, contrasted with neutral tones to balance energy and trust. Typography follows the same principle: sharp, structured, and legible, ensuring consistency across applications.
At the heart of the system, the logo embodies both stability and movement. Its geometric structure conveys authority and reliability, while subtle curves and angles evoke energy flows and adaptability. Designed to be bold yet minimal, it scales seamlessly, from digital platforms to print, acting as a visual metaphor for Flexy’s ability to channel volatility into clarity.
The art direction for imagery avoids literal representations of energy. Instead, it explores abstraction, flows of light, gradients, textures, and organic forms, to suggest movement and transformation without being too obvious. These visuals bring depth and atmosphere, reinforcing Flexy’s positioning as a trusted partner turning complexity into clarity.
Selected work
Studio Zazie Maquet
Ørga Design
Daisy London
Stoap