Services
Brand Identity, Art Direction, Digital, Naming, Signage, Packaging
Client
SOL BAKERY
Gluten-free bakery and coffee eatery celebrating the warmth of local and organic ingredients. Every creation is crafted with care, from naturally leavened breads to seasonal pastries, using grains and produce sourced from nearby farms. A space where simple pleasures meet conscious choices.
Contexte
2023
Founded in 2020 by a passionate self-taught baker, Sol Bakery began as a home-grown project, an exploration of gluten-free baking born from curiosity and care. Over time, the project evolved from a kitchen endeavor into a dedicated space, welcoming a growing community of people seeking honest, nourishing food.
As the concept expanded, the need for a distinct identity, name, and visual language emerged, something that could capture the essence of the place: artisanal yet modern.
Challenge
While the bakery’s philosophy and products already carried a strong sense of authenticity, Sol Bakery lacked a cohesive identity to reflect its values and evolution.
The challenge was to translate the founder’s personal story and artisanal know-how into a brand that feels both grounded and contemporary, balancing the sincerity of a small, local bakery with the clarity and warmth of a modern café experience.
The new identity needed to express the bakery’s core principles, gluten-free craftsmanship, organic ingredients, and a soulful connection to nature.
Solution
The branding process began with the search for a name that could capture the essence of the bakery. “Sol” means both sun and ground, a symbol of warmth, balance, and growth. The name sets the tone for a brand built around authenticity, care, and the natural rhythm of ingredients.
The visual identity extends this philosophy through an organic yet precise logotype that embodies harmony and composition, a metaphor for the art of gluten-free baking itself. The logo reflects the synergy between multiple elements such as grains, seeds, and natural ingredients, carefully studied and balanced to achieve perfect texture and taste.
Refined typography, earthy tones, and tactile materials are paired with a vibrant electric blue that brings a bold, modern accent to the brand. This contrast adds energy and freshness while preserving a sense of calm craftsmanship, translating the bakery’s mindful approach into a contemporary visual language.
Selected work
Studio Zazie Maquet
Flexy
Ørga Design
Stoap