Services
Branding, Art Direction, Digital
Client
KAÜR
A skincare brand rooted in nature and guided by the idea of essential, botanical care. Kaür expresses the purity of natural ingredients through a refined and contemporary aesthetic, where simplicity, balance, and sensoriality shape the brand’s approach to everyday skincare.
Contexte
2025
In an increasingly saturated natural cosmetics market, the challenge was to position Kaür as a premium brand by creating a clear, coherent and distinctive visual language that could extend across all brand touchpoints, from packaging to communication.
The objective was to translate Kaür’s core values: nature, care and simplicity, into a visual identity that feels pure, balanced and timeless.
Challenge
Kaür was conceived as a skincare brand inspired by the purity of botanical ingredients and the ritual of everyday care. The challenge was to create a visual identity capable of expressing both the natural origin of the formulations and the refined sensorial experience of premium skincare. The brand needed to convey simplicity, trust, and balance, translating this philosophy of natural care into a contemporary and distinctive design language.
Solution
The visual identity for Kaür is built around clarity, restraint, and sensorial balance. A minimalist typographic logo anchors the brand, allowing the name to stand with quiet confidence while remaining adaptable across packaging and communication.
The visual language draws from natural tones and refined materials, creating an atmosphere that feels both pure and elevated. Warm hues, subtle textures, and clean compositions echo the botanical origins of the formulations while reinforcing a sense of calm and care.
Packaging follows a philosophy of simplicity and precision. Each element is reduced to its essential role, allowing the product, the material, and the brand name to coexist in harmony. Through this approach, the identity expresses Kaür’s essence: thoughtful, natural, and refined.
Selected work
Studio Zazie Maquet
Flexy
Sol Bakery
Stoap